Content Strategy

Content Strategy

Kristina Halvorson
Brain Traffic
3 hours, 6 minutes

Join Kristina Halvorson -- owner of Brain Traffic and author of Content Strategy for the Web -- as she unpacks the tools and framework for executing a cohesive content strategy for your website and organization. You'll learn how to conduct audience research, take inventory of your content, create a messaging framework and create a core statement to guide priorities for your team! This course is ideal for people who are new to content strategy, including writers, designers, marketers, and technical communicators who are advocating for better content within their organizations.

This course and others like it are available as part of our Frontend Masters video subscription.

Published: April 6, 2018
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Table of Contents

Introduction

What is Content Strategy?

Content Considerations

Content Strategy Tools