David Bushell is very sick of the “scroll fade” effect. It’s the effect where, as you scroll down a page, elements slide into place. Often, all the elements. I agree it’s overplayed since it’s usually movement for the sake of it, not adding anything to the experience. It’s true that movement catches our eye, but when it catches our eye for no useful reason, we end up resenting it.
I would have thought, since CSS has made this so easy these days, that the thrill would be gone and we’d move on.
