Paul Boag

Harness AI for Landing Page Perfection

By Paul Boag on August 1, 2023

When we chat about AI, getting lost in a sea of buzzwords and futuristic predictions is easy. We’ve all heard the debates – will AI revolutionize our world or make our jobs obsolete? So, let’s look beyond the hype and instead look at how AI can help with the subject of my course on creating high-converting […]

Avoiding Dark Patterns in Web Design

By Paul Boag on April 24, 2023

Do you ever feel like the web has turned into Mos Eisley, “a wretched hive of scum and villainy”? A place where anything goes as companies attempt to persuade us to click, download or buy. The web seems full of deceptive design patterns that use psychology to manipulate people into handing over personal information (also known […]

Author

Paul Boag

Boagworld

Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers. Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.