April 12, 2024 - 9:30am to 5:30pm Central Daylight Time

Launching Your Next Big Idea

Paul Boag

Paul Boag

Launching Your Next Big Idea

This Workshop's Online Chatroom is Currently Open!

This workshop has ended. Check back soon for the recording!

You can watch a replay of this workshop!

Learn how to test your big idea before investing time and money in a project and valuable tools and techniques to help you promote your big idea once it launches.

Key Takeaways

By participating along with us in the workshop, you'll learn:

  • Build build a business case for your idea.
  • Carry out a SWOT analysis.
  • Run lean user research to identify and understand your target audience.
  • Identify your minimal viable product.
  • Design a compelling landing page to promote your idea.
  • Run a simple marketing campaign.

Is This Workshop for Me?

This workshop is for anybody with an idea for an app or website they wish others to use. It could be one person working on their own idea after work, or a company starting a new product from scratch. This workshop is not for big SaaS launches with many people and venture capital funding.

Workshop Details

Do you have an idea for an app, e-commerce site, or digital service you want to launch? Perhaps you have been working on a side project. Stop! Before you jump in and build the whole thing, take some time to check the idea. Nothing is more soul-destroying than building something nobody uses.

In this workshop, you will learn how to test your idea before you build it to ensure it succeeds. You will also learn valuable tools and techniques to help you promote your big idea once it launches.

Attend Online Live and in Full HD

Get Your Questions Answered
Code Along with the Class
Classroom Format

Join-In Person from Downtown Minneapolis

Apply to Join In-Person

You're Registered to Attend Online!

You'll receive additional details and a reminder via email as the event draws near.

Launching Your Next Big Idea

Event Details


  • One Full Day Workshop Session
  • Replay Videos (available immediately)


  • April 12, 2024 - 9:30am to 5:30pm Central Daylight Time


  • Option 1: Attend online on our full HD live stream
  • Option 2: Attend in-person at HQ in Minneapolis, MN

Daily Schedule

  • 9:30AM
    Introduction to Product Design
  • 10:00AM
    Reviewing the Market
  • 11:00AM
    Understanding Your Audience
  • 12:00PM
  • 1:00PM
    Defining Your Minimal Viable Product
  • 2:00PM
    Building a Proof of Concept Campaign
  • 4:00PM

Your (Awesome) Instructor

Paul Boag

Paul Boag

Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers.

Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.

Check out all of our upcoming workshops!

Workshops happen throughout the year, and are all included with membership.