Launching Your Next Big Idea
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Launching Your Next Big Idea

April 12, 2024 - 9:30am to 5:30pm Central Daylight Time

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Live and in Full HD
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From Downtown Minneapolis, MN

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April 12, 2024 - 9:30am to 5:30pm Central Daylight Time

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April 12, 2024 - 9:30am to 5:30pm Central Daylight Time

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Launching Your Next Big Idea

Learn how to test your big idea before investing time and money in a project and valuable tools and techniques to help you promote your big idea once it launches.

Some Key Takeaways!

By participating along with us in the workshop, you'll learn:

  • Build build a business case for your idea.
  • Carry out a SWOT analysis.
  • Run lean user research to identify and understand your target audience.
  • Identify your minimal viable product.
  • Design a compelling landing page to promote your idea.
  • Run a simple marketing campaign.

Your (Awesome) Instructor

Paul Boag

Paul Boag

Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers. Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.

Learn how to test your big idea before investing time and money in a project and valuable tools and techniques to help you promote your big idea once it launches.

Workshop Details

Do you have an idea for an app, e-commerce site, or digital service you want to launch? Perhaps you have been working on a side project. Stop! Before you jump in and build the whole thing, take some time to check the idea. Nothing is more soul-destroying than building something nobody uses.

In this workshop, you will learn how to test your idea before you build it to ensure it succeeds. You will also learn valuable tools and techniques to help you promote your big idea once it launches.

Daily Schedule

We've already held over 300 workshops with thousands of attendees in-person and online. In this time we've discovered ways to schedule the day, so it goes smoothly and efficiently. Regardless if you're in-person or participating with us online you'll have the full ability to replay things you missed, get your questions answered LIVE and interact with the teacher throughout the day.

  • 9:30AM
    Introduction to Product Design
  • 10:00AM
    Reviewing the Market
  • 11:00AM
    Understanding Your Audience
  • 12:00PM
    Lunch
  • 1:00PM
    Defining Your Minimal Viable Product
  • 2:00PM
    Building a Proof of Concept Campaign
  • 4:00PM
    Q&A
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Interact with the Instructor - Online & In-Person

Get Your Questions Answered • Code Along with the Class • Classroom Format

Is This Workshop for Me?

Summary

This workshop is for anybody with an idea for an app or website they wish others to use. It could be one person working on their own idea after work, or a company starting a new product from scratch. This workshop is not for big SaaS launches with many people and venture capital funding.

Event Details

What

One Full Day Workshop Session

Replay Videos (available immediately)

When

April 12, 2024 - 9:30am to 5:30pm Central Daylight Time

Where

Option 1: Attend online on our full HD live stream

Option 2: Attend in-person at HQ in Minneapolis, MN