Launching Your Next Big Idea
Paul Boag
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You can watch a replay of this workshop!
Key Takeaways
By participating along with us in the workshop, you'll learn:
- Build build a business case for your idea.
- Carry out a SWOT analysis.
- Run lean user research to identify and understand your target audience.
- Identify your minimal viable product.
- Design a compelling landing page to promote your idea.
- Run a simple marketing campaign.
Is This Workshop for Me?
This workshop is for anybody with an idea for an app or website they wish others to use. It could be one person working on their own idea after work, or a company starting a new product from scratch. This workshop is not for big SaaS launches with many people and venture capital funding.
Workshop Details
Do you have an idea for an app, e-commerce site, or digital service you want to launch? Perhaps you have been working on a side project. Stop! Before you jump in and build the whole thing, take some time to check the idea. Nothing is more soul-destroying than building something nobody uses.
In this workshop, you will learn how to test your idea before you build it to ensure it succeeds. You will also learn valuable tools and techniques to help you promote your big idea once it launches.
Attend Online Live and in Full HD
Join-In Person from Downtown Minneapolis
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You'll receive additional details and a reminder via email as the event draws near.
Launching Your Next Big Idea
Event Details
What
- One Full Day Workshop Session
- Replay Videos (available immediately)
When
- April 12, 2024 - 9:30am to 5:30pm Central Daylight Time
Where
- Option 1: Attend online on our full HD live stream
- Option 2: Attend in-person at HQ in Minneapolis, MN
Daily Schedule
- 9:30AMIntroduction to Product Design
- 10:00AMReviewing the Market
- 11:00AMUnderstanding Your Audience
- 12:00PMLunch
- 1:00PMDefining Your Minimal Viable Product
- 2:00PMBuilding a Proof of Concept Campaign
- 4:00PMQ&A
Your (Awesome) Instructor
Paul Boag
Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers.
Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.
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