Designing Websites that Convert
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Designing Websites that Convert

September 30, 2021 - 10:30am to 6:00pm British Summer Time

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September 30, 2021 - 10:30am to 6:00pm British Summer Time

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September 30, 2021 - 10:30am to 6:00pm British Summer Time

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Designing Websites that Convert

Some Key Takeaways!

By participating along with us in the workshop, you'll learn:

  • The role psychology plays in encouraging action
  • How you can create a compelling offering
  • How to shape people's perceptions through good design
  • How to continually improve your site's conversion

Your (Awesome) Instructor

Paul Boag

Paul Boag

Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers. Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.

Spend a Full Day Immersed in Designing Websites that Convert with Paul Boag

Workshop Details

The vast majority of websites are looking to convince people to take action from buying a product to signing up to a mailing list. However, with only a few seconds to grab users attention, how do you ensure that people act? In this workshop, you will learn the secret to achieving precisely that.

When you design a website, there is a lot to consider. You need to explain your offering, convey its benefits and, most importantly, ensure that people take action. Unfortunately, according to research and site analytics, you only have about eight seconds to convince people to hang around.

Paul Boag, author of Click! and Conversion Optimisation Specialist, will explore how to optimise your website to encourage users to take action.

By learning from fields such as design, copywriting, psychology and marketing, he will explain how to create a high converting site.

As well as unpacking his secrets to conversion, he will practically apply them by reviewing attendee websites and discussing with the group how they can improve them.

Daily Schedule

We've already held over 300 workshops with thousands of attendees in-person and online. In this time we've discovered ways to schedule the day, so it goes smoothly and efficiently. Regardless if you're in-person or participating with us online you'll have the full ability to replay things you missed, get your questions answered LIVE and interact with the teacher throughout the day.

  • 10:30AM
    The Four Psychological Pillars of Conversion
  • 11:30AM
  • 12:00PM
    How to create a Compelling Offering
  • 1:00PM
    Shaping Perception With Good Design
  • 2:00PM
  • 2:30PM
    Optimising Your Site for Conversion

Interact with the Instructor

Get Your Questions Answered • Code Along with the Class • Classroom Format

Is This Workshop for Me?


The masterclass is ideal for UX designers and copywriters who work on eCommerce or marketing websites.

It is also invaluable for design leaders responsible for encouraging cross-discipline collaboration. Heck, bring the whole team along and learn how together they can create truly compelling websites.

The masterclass will help in-house professionals build compelling experiences while allowing freelancers and agencies to exceed client expectations.

Event Details


One Full Day Workshop Session

Replay Videos (available immediately)


September 30, 2021 - 10:30am to 6:00pm British Summer Time


Attend online on our full HD live stream