Mastering the Design Process
Join us for an Awesome Workshop on:

Mastering the Design Process

May 24, 2022 - 9:30am to 5:30pm Central Daylight Time

This workshop has already been published as a course!

Mastering the Design Process

Some Key Takeaways!

By participating along with us in the workshop, you'll learn:

  • Feel more prepared going into a project, with a clearly defined brief and set of audiences.
  • Achieve design approval without endless iteration.
  • Confidently present designs and handle feedback from difficult stakeholders.
  • Produce designs that can demonstrate they deliver results for clients.

Your (Awesome) Instructor

Paul Boag

Paul Boag

Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers. Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.

Spend A Full Day Immersed in the Design Process with Paul Boag

Workshop Details

Being a great designer is about more than creativity. It means producing designs that provide real business value and to do so while dealing with difficult stakeholders.

Failing to master the design process leads to iteration hell, stakeholder dissatisfaction and designs that fail to deliver organisational value.

If you attend this workshop, you will learn a robust process that will successfully take your design project from initial briefing to final delivery and beyond.

Gain a new confidence in your design direction and process.

Daily Schedule

We've already held over 300 workshops with thousands of attendees in-person and online. In this time we've discovered ways to schedule the day, so it goes smoothly and efficiently. Regardless if you're in-person or participating with us online you'll have the full ability to replay things you missed, get your questions answered LIVE and interact with the teacher throughout the day.

  • 9:30AM
    Preparing for a Design Project - Kicking off a design project in the right way is essential for success. In this session, you will learn how to gather the right kind of information to create a quality design.
  • 11:00AM
    Producing Initial Design Concepts - How you approach producing your initial design concepts can radically impact the quality of the final result and the chance of stakeholders accepting it without endless revisions.
  • 12:00PM
  • 1:00PM
    Dealing with Design Presentation and Feedback - How to handle stakeholder feedback and how testing can help maintain control over a design once stakeholders get involved.
  • 3:00PM
    Ensuring Your Design Survives - Working alongside developers, using design systems and controlling what changes content creators can make.

Interact with the Instructor - Online & In-Person

Get Your Questions Answered • Code Along with the Class • Classroom Format

Is This Workshop for Me?


Have you ever found yourself stuck in iteration hell? Do stakeholders regularly frustrate you with unhelpful feedback? Do you dread the moment of presenting design concepts to clients? If so, this workshop is for you.

Any Prerequisites?

  • ~TODO What do they need to know to get the most out of the workshop?

Event Details


One Full Day Workshop Session

Replay Videos (available immediately)


May 24, 2022 - 9:30am to 5:30pm Central Daylight Time


Option 1: Attend online on our full HD live stream

Option 2: Attend in-person at HQ in Minneapolis, MN