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UX Research & User Testing
Improve the UX of your web apps using feedback from real users. Learn techniques for audience segmentation, gathering data, and running surveys and interviews. Use tools like empathy mapping, customer journey mapping, and top tasks analysis to identify the most important things to focus on to improve your apps. You'll learn to build the features that your users actually want!
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Course Detail
Published: May 28, 2024
Paul Boag
Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers.
Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.
