Web UX Design for High Converting Websites

Paul Boag

Paul Boag

4 hours, 49 minutes CC
Web UX Design for High Converting Websites

Course Description

Can a website that encourages users to act be created without dark patterns? Well, it turns out, yes, it can! Learn to make websites more engaging through good design, fascinating content, and solid UX. We'll look at the psychological principles that lead to an increase in taking action. You'll learn to design landing pages that keep visitors engaged and on board with what you're offering. By presenting the right information, your visitors will love the websites you create!

This course and others like it are available as part of our Frontend Masters video subscription.


Course Details

Published: November 23, 2021

Learning Paths


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Table of Contents


Section Duration: 17 minutes

Dark Patterns

Section Duration: 21 minutes
  • Dark Patterns
    Paul defines dark patterns as user interface elements that have been carefully crafted to trick users into doing things they might not otherwise do. Dark patterns can manipulate the user psychologically by using techniques like scarcity or by visually emphasizing a favorable action item.
  • Reasons Against Dark Patterns
    Paul believes the business reasons to avoid dark patterns are more compelling than the ethical reasons. When users recognize they are being manipulated, it can undermine a brand. Unhappy customers can increase a business's expenses in other areas like support or merchandise returns.

Psychological Principles

Section Duration: 55 minutes
  • Addressing Objections & Risks
    Paul explains the psychology behind risk taking and the various ways businesses can help users manage their risk. When a risk is accompanied by the benefits or assurances that the user is in control of the risk, it will increase the likelihood of a conversion.
  • Reducing Cognitive Load
    Paul shares examples on how cognitive load can affect a user experience. Confusing navigation or inconsistent interactions will cause users to make mistakes and leave them with a poor overall feeling with the website. Removing unnecessary items and designing for maximum visibility reduces cognitive load and leads to better outcomes.
  • Establishing Trust
    Paul stresses the importance of being open and honest with users. Utilizing social proof like adding testimonials from known sources, producing authentic content, and building a community of users helps build trust and strengthens a brand.
  • Performance Impacts Conversion
    Paul discusses how a websites conversion rate is impacted by performance. Optimizing image/css/js files, using a CDN, and minimizing web fonts are all strategies that will increase performance.
  • Recap
    Paul summarizes the four psychological principles and answers audience questions about graphic design and where to find more information on dark patterns.


Section Duration: 2 hours, 31 minutes

Optimization & Testing

Section Duration: 38 minutes

Wrapping Up

Section Duration: 3 minutes
Just finished the first part of the Design to Code course on FrontendMasters 🥳 I'm blown away by all the new things I learned about UX design and I just fell in love more with it. Paul Boag was awesome in this course, "Web UX Design for High Converting Websites", I definitely recommend checking out his stuff.



I've completed this course and you know what? I'm so happy that I can see these things at my work on a daily basis and learn about everything like experiments, testing, etc.
Pavel Keyzik

Pavel Keyzik


Learning about dark patterns, psychological principles and why giving users a sense of control of risk is really important for good user experience ✨
Estee Tey

Estee Tey


Learn Straight from the Experts Who Shape the Modern Web

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