Check out a free preview of the full Responsive HTML Email Design course:
The "Subscriber Experience" Lesson is part of the full, Responsive HTML Email Design course featured in this preview video. Here's what you'd learn in this lesson:
Enhancing the subscriber experience is key to increasing open and click-through rates. From-names, subject lines, and preview text all affect this experience. Justine shares some examples of both good and bad inbox experiences and also gives a few resources on how to recognize what features are supported in different email clients.