This course has been updated! We now recommend you take the HTML Email Development, v2 course.

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The "5 Rules" Lesson is part of the full, Responsive HTML Email Design course featured in this preview video. Here's what you'd learn in this lesson:

A 2007 blog post highlighted 5 rules to sending effective emails. Justine shares the rules and talks about how they are still relevant today. She also shows these rules in action with a couple email examples that contain both plain-text and HTML versions.

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