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Guide for Launching Your Next Big Idea
Give your startup a greater chance of success by nailing down the essential pieces up front. Validate your idea by conducting a competitive analysis and identifying your audience. Craft a minimal viable product (MVP) using top task analysis and prototyping. Launch with an optimized landing page and gain momentum by iterating through user testing and feedback!
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Course Detail
Published: May 30, 2024
Paul Boag
Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers.
Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.
